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Brand Introduction: The Story Of SARCAR Luxury Watches

Here at Leong Poh Kee, we focus on promoting and distributing fine timepieces from independent brands that offer different types of distinctive styles and an increased sense of exclusivity.

Today, we shine the spotlight on SARCAR, an amazing jewellery watch brand that has shared a strong partnership with Leong Poh Kee since the 1970s.

The Sarcar story

Founded and established in 1948, SARCAR is the brainchild of Carlos Sarzano, a well-respected watch enthusiast in the industry who spent his youth jacking up experience with numerous watch brands in Spain and Italy.

Determined to create a luxury watch company with products that marry good craftsmanship with exquisite, precious materials, Sarzano bought over a watch factory sometime in the 1920s. From it, he built SARCAR up from scratch.

Sarzano’s guiding principle for SARCAR was ‘creative autonomy’, which has led to the creation of stunning, modern, experimental designs, like no other. SARCAR watches are frequently topped off with precious stones like diamonds and rubies, and crafted to precision by master watchmakers. 

Today, SARCAR has grown to become a global brand, synonymous with artisanal and well-crafted watches. 

What makes SARCAR special?

Fine craftsmanship and sophisticated technology find themselves working hand-in-hand in all of the timeless masterpieces from SARCAR. Think of elements like rotating diamonds, rare gemstones, and precious metals.

Amongst the handful of high-end watchmakers in the world, SARCAR’s team knew that they needed something to set them apart. And set themselves apart, they did – through bold creative exploits. Basically, SARCAR is known for going where no other watchmaker has trodden, especially in terms of artistry, craftsmanship, and source material.

Mass production or trends is just not something SARCAR does. Instead, they aim for individuality and personality for every piece. With this philosophy, many of their watches are limited edition, heightening the sense of prestige and exclusivity associated with every piece.

SARCAR and Leong Poh Kee

Leong Poh Kee’s relationship with SARCAR goes way back to the 1970s. As an independent watch brand with a unique identity, SARCAR knows its market is where people are willing to pay for exclusivity and exceptionality – and Asia was one of them.

Both Leong Poh Kee and SARCAR share the same commitment to promoting unique artisanal timepieces and valuing the human relations of business-making. This common vision has kept the partnership going strong till today.

As SARCAR’s main distributor in Singapore, Hong Kong, and other Asian cities, Leong Poh Kee has brought SARCAR watches closer to its audience here. In Singapore, you can find SARCAR watches at Leong Poh Kee’s showroom at Beach Road. Just drop us a visit, and we will be happy to show you some of SARCAR’s wonderful timepieces.

Whether you are a watch collector, someone who appreciates exquisite art, or are looking for a valuable keepsake as a family heirloom, SARCAR watches are worth your attention.


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