4 Tips To Spot A Legitimate Online Luxury Watch Retailer

4 Tips To Spot A Legitimate Online Luxury Watch Retailer

With the advent of online shopping, many in the retail industry have started moving their businesses online to capitalise on this growing trend. The luxury watch industry is no exception.

Many find shopping online convenient, and there are usually great discounts to entice shoppers to buy online. However, it is best to exercise caution when shopping online, especially when purchasing expensive items such as men’s and ladies’ swiss watches. With that in mind, let us share four tips with you, so you know what to look out for when selecting an online watch retailer that’s safe and reputable to buy from.

1. Do your homework

It is imperative to do some research on an online retailer before purchasing any item from its store. Trusted online watch retailers will have built a considerable following and are likely to have a sizeable customer base. You are likely to find extensive information about the online retailer and its history by searching its name online. 

Seek out their social media accounts as well. Renowned retailers will have established their social media presence to promote their products and reach out to consumers. Be wary of retailers with infrequent social media postings. Legitimate retailers will post regular updates to their social media accounts to engage their consumers and keep them coming back for more. 

2. Look for accreditation and certification

Every luxury watch comes with a certificate of authenticity. Before you purchase any watch from an online retail store, enquire if the business provides documentation to certify the piece’s authenticity. If they don’t, this should immediately raise a red flag for you. 

Whether you are buying an item in person or online, you want to get what you paid for. Doubly so for a product as expensive as a luxury watch. The best way to ensure your timepiece is genuine is to request a certificate of authenticity. Ideally, the document should be from the manufacturer itself.

3. Check if they have a physical store

Suppose you are worried about your online purchase being lost in transit. In that case, you may want to consider patronising a physical store. The peace of mind you get from purchasing an expensive item, such as a gold diamond watch, from a physical store trumps the convenience of shopping online.

4. Make a price comparison

A watch’s price can fluctuate depending on the condition of the timepiece and its market demand. However, they typically do not vary significantly among retailers. It is best to be wary should you notice an online store offering luxury watches at a significant discount. If there is a watch that catches your eye, there is no harm in enquiring its price from various retailers before making your purchase.


There are various advantages to buying a luxury watch online. You can browse extensive catalogues from various retailers from the comforts of your own home. Having more options also allows you to have a clearer idea in mind before making your purchase. However, there may be some that prefer the experience of visiting a physical store. Ultimately the preference is yours. Should you choose to shop for luxury watches online, remember to keep these tips in mind before making your purchase. 

If you are looking for a luxury watch, why not consider visiting our stores? Whether you prefer shopping online or in-person, we offer the best of both worlds. We have an extensive catalogue of luxury watches for you to browse through. No matter your taste, you are sure to find a watch that suits you best.